Week 7 Reading Reflection

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?

The biggest surprise for me was that even if you successfully catch the attention of its market such as the Miller Lite Ad, there was not an increase in sales.

2) Identify at least one part of the reading that was confusing to you.

The stake holding chart is confusing to me as it is very overwhelming with the amplitude of information it possesses.

3) If you were able to ask two questions to the author, what would you ask? Why?

What is the greatest risk you have taken? Did it pay off?

What is your leadership philosophy and why?

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

The part about customized cat food was intriguing. But have to disagree in different situation customization does raise cost, but many would be more than willing to pay the upcharge in order to customize.