Interviewing Customers No. 2

1) Fine tune your opportunity. 

College students around the world spend hundreds of dollars on textbooks that they only use for a semester. Many of those textbooks sit around and go unused. I want to change this and hopefully reduce the amount spent on textbooks with a give a book get a book program. The program would occur at the end of each semester when students are registering for new classes and finishing up old ones. Each participant will donate old books and receive books for their next semester in exchange.

2) Fine tune the "who." Last time I did talk to the right customers as they were all UF students, but I wanted to expand my market by talking to diverse years the second time around. I also wanted to interview an even amount of men and women to see if based on gender there would be a change in preference.

3) Tweaking your interview questions. I asked the same questions as they seemed to be effective and get the point across. The  only question I did not use in every interview this time around was my question on whether they were tempted to buy supplements instead of textbook due to textbook's high expense. Because it seemed to wordy and would lose the customers attention.

4) Go talk to customers! 

 

 

5) Tell us what you learned about the opportunity. So far 9/10 potential consumers I interviewed seemed to be intrigued by Gator Book Exchange. Although I can see a few flaws that I would need to attack early on. One major problem is the rise in reliance on online textbooks and rental textbooks which would result in a less engaged backing.  

6) Tell us what you learned about interviewing customers. 

1.) How to respectfully interact with a potential customer after they say they wouldn't want to participate in my program.  

2.) It might be important to interview a variety of majors to ensure the entire campus would participate.

3.) The book exchange can be a success, but I need participation and it may be hard to rally and ensure widespread support.