Week 5 Reading Reflection

1) What was the biggest surprise for you in the reading?

• I was surprised to see a pitfall being ignorance of legal issues as I figured legal issues to be on every persons mind when going into business ventures.

2) Identify at least one part of the reading that was confusing to you.

•  Implementation of the formulas on page 269 were confusing to me as they just seem to be jarring all on one page and sort of random facts.

3) If you were able to ask two questions to the author, what would you ask? Why?

• One of the pitfalls in selecting new ventures is poor financial understanding, What is the best way to combat this downfall?
• What ideas would you import from USA to countries or continents lacking the idea? (Example: Moonlights from Importing Good Ideas)

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

• I did not find anything particularly wrong with the authors stances this chapter. Although I think it is important to add Uniqueness to pitfalls because sometimes things are trendy and not versatile and die with the trends. It is important to have a uniqueness factor, but also some traditional long standing trends to supplement ones business when a trend such as cupcakes dies down such as having a cake business along side the cupcakes specialties.