- I never knew that we were in the age of gazelles and after reading the section I can see the trend they are taking about whether it be with companies like Starbucks or Best Buy.
2) Identify at least one part of the reading that was confusing to you.
- In the part on gazelles only 17,000 out of the 25million businesses in U.S. are considered large. What exactly is considered large? And how is this number impacted by a recession? Gazelles are a large trend now despite economic hardships. What does the future have in store for businesses if all are doomed to fail eventually according to the author?
3) If you were able to ask two questions to the author, what would you ask? Why?
Question 1: What is the best piece of advice you could give to new firms to ensure they do not fail within the first year?
Why: I'm curious to see what if there is a general root to the failure of businesses and what this author believes it to be.
Question 2: What warning would you give trendy business on how to succeed pass the constant changing of trends?
Why: on page 13, it discusses the different trends to keep an eye on and it got me thinking if there is a way to ensure a company adapts to the constantly changing trends.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
- I disagree with quote on page 3 from an anonymous source. You can want success and go after it even if there is uncertainty. But that doesn't mean you can be an entrepreneur. You need ideas, people skills, and understand the depths/rewards of failure and so much more. I also disagree with the notion that small business owners are not entrepreneurs as they both want success, had to challenge themselves, put theirselves out there, and start something new. Both identify a market and something missing in that market that consumers would benefit from having.
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