Google Gold

1) A discussion of your general approach and strategy to search engine optimiation (SEO). What were some of the activities you did for each blog post to pursue SEO? 

• If I am completely honest my general approach was not well thought out and if I were to redo this course. This would be the first thing I would change. I subconsciously promoted my blog through talking to my network about the class and what I do. It promoted my blog as many checked out my posts and were intrigued by the concept of me having my own blog.

2) What were your keywords. How did you select those keywords? Did you change or refine your keywords through the semester?

• My keywords consisted of entrepreneurship, venture, Gators, college students, and textbooks. I changed the keywords throughout the semester to fit the type of post. Although the main keywords stayed the same as you use those words to bring attention to your business venture and potential customers.

3) How did you use social media to enhance your SEO efforts? What your your surprises or general impression of using social media to improve your blog's profile? Was social media generally receptive of your blog, or did it get ignored?

• I personally did not use social media very often, but I used one of my organizations Facebook groups to ask for advice on the blog and a link to check my blog out. I feel it was more receptive because I knew everyone in the group very well and they are a supportive group of people. Although I feel I needed to develop my blog more with more posts to successively gain their attention and loyalty.

4) What was your most "viral" post? In other words, which post obtained the most traffic? Why do you think?

• Customers Interviews Number 3 obtained the most traffic. I feel any post that had videos or visual aids obtained a larger amount of traffic because it was able to better obtain peoples attention. To add I think a lot of people enjoyed laughing at either themselves or me in the videos. As it can be strange to see yourself or close friends on camera.

5) Finally, did you make it to the first page of Google results for your keywords? If not, what page of results did you make it to?

• No I did not because it is such a wide range of words. Although I feel it also had to do with my business venture and how it focused on a popular phenomenon that a lot of people use the internet to complain about it and I feel a lot of the time searching textbooks big companies like Amazon pop up.